This video discusses how to deal with unhappy customers by following seven steps to restore their goodwill and keep their business. The steps include putting oneself in a customer service mindset, actively listening to the customer's grievances, calmly repeating their concerns back to them, apologizing and empathizing with the customer, presenting a solution, taking immediate action and following up, and using the grievance as a learning opportunity to minimize future issues. By following these steps, businesses can show their customers that they are committed to resolving issues and maintaining a positive relationship with them.